Pell Mell | Broadway Augmented

Broadway Augmented is a temporary and virtual public art project on Broadway in Sacramento, California. Eleven artists from around the country have designed public artworks for sites on Broadway that can only be viewed in real time on an Apple or Android phone or other smart device.
Two exhibitions have been produced, in conjunction with Broadway Augmented. One at the Robert T. Matsui Gallery in Sacramento City Hall and the other at the Sacramento Republic FC Offices. The Events and Exhibitions page for more information.

Click HERE to make a reservation for a guided tour.

HERE’S HOW IT WORKS:

Go to Broadway (anywhere between 21st Street and the Old City Cemetery), during daylight hours
Download and launch the Augmented Reality (AR) application (app) onto your smart phone. Note: the App will not be available until opening day: September 13, 2014.
Follow the map within the App. The map illustrates where the virtual artworks are located.
Aim your device’s camera at the location shown on the map to view artwork in real-time on your phone. Your tablet or wireless device does not have to be connected to a wireless network to view the project.