Broadway Augmented is a virtual public project that will take place on the Broadway corridor, between 21st Street and the Old City Cemetery, September 13 – October 31, 2014.
This innovative public art project employs cutting edge technology to create eleven virtual public artworks in one of Sacramento’s most eclectic transitional neighborhoods. The project is produced by the Sacramento Metropolitan Arts Commission , California State University, Sacramento and the Greater Broadway Partnership – the Business Association for the neighborhood in which the project will take place.
The eleven artists in the project are comprised of nationally renowned public artists and new media artists.  Several of the artists are new media artists, some with an expertise in Augmented Reality.  However, many of the artists have never used this technology before, and were assisted through the process of generating 3D models for use in the app by recent graduates from the Electronic Art emphasis in the Art Department at California State University, Sacramento.


Shelly Willis  Project Director/Curator
Rachel Clarke  Technical Director/Curator/Artist

Project Administrators

Teresa Rocha  Broadway Partnership Executive Director/Site Director
Gwen Amos  Creative Director


Geoffrey Alan Rhodes  Augmented Reality Director
Alexander Nichols  Project Coordinator
Allie Gerriets  Lead Designer
Paul Kreizenbeck  Web Designer
Mario Sotelo and 3D Modeling Team

Tour Guide

Luke Sanders

Contact Us

Sacramento Metropolitan Arts Commission
300 Richards Blvd., 2nd Floor
Sacramento, CA 95811
Tel. (916) 808-3992